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	<title> &#187; Marketing</title>
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		<title>Five Things You Should Know To Improve Your Website’s SEO</title>
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		<pubDate>Tue, 28 Sep 2010 21:25:02 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
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		<category><![CDATA[Small Business]]></category>
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		<description><![CDATA[Over the past few months, we have been receiving more and more inquires related to Search Engine Optimization (SEO). The questions have ranged from “What is it” to “How do I get my website listed on the top of organic searches done on search engines like Google, Yahoo, and Bing”. This made me ask, what [...]]]></description>
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		<title>Surviving Tough Economic Times Part VI: Free, Yet Effective Marketing Part 3</title>
		<link>http://blog.calabrix.com/?p=145</link>
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		<pubDate>Tue, 25 May 2010 20:51:18 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
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		<description><![CDATA[I have finally reached the last segment of the three part series on FREE, Yet Effective Marketing. In this segment, I will discuss marketing through social networking sites. As I have previously mentioned, social networking sites are the media marketing tool of the new age. Americans are continuously on the move, and they want their [...]]]></description>
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		<title>Surviving Tough Economic Times Part VI: Free, Yet Effective Marketing Part 2</title>
		<link>http://blog.calabrix.com/?p=138</link>
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		<pubDate>Sun, 25 Apr 2010 19:17:57 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
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		<category><![CDATA[Saving Money]]></category>
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		<description><![CDATA[Last month, I started a three part sub-series on using the internet to market your small business. Thus, this month would be part two of the series. In this installment, I am continuing the series and focusing on two of the three ways to market your business on the internet. The two I am focusing [...]]]></description>
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		<title>Surviving Tough Economic Times Part VI: Free, Yet Effective Marketing Part 1</title>
		<link>http://blog.calabrix.com/?p=125</link>
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		<pubDate>Sun, 14 Mar 2010 22:19:14 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
				<category><![CDATA[Marketing]]></category>
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		<description><![CDATA[In a down economy, one of the first areas of the budget to be cut is marketing, and one of the last departments to be increased when times get better is marketing. Part of the reason is that there is no real way to correlate the funds spent on marketing to sales. Furthermore, marketing is [...]]]></description>
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