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	<title> &#187; Saving Money</title>
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		<title>Surviving Tough Economic Times Part VI: Free, Yet Effective Marketing Part 2</title>
		<link>http://blog.calabrix.com/?p=138</link>
		<comments>http://blog.calabrix.com/?p=138#comments</comments>
		<pubDate>Sun, 25 Apr 2010 19:17:57 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Saving Money]]></category>
		<category><![CDATA[Small Business]]></category>

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		<description><![CDATA[Last month, I started a three part sub-series on using the internet to market your small business. Thus, this month would be part two of the series. In this installment, I am continuing the series and focusing on two of the three ways to market your business on the internet. The two I am focusing [...]]]></description>
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		<title>Surviving Tough Economic Times Part VI: Free, Yet Effective Marketing Part 1</title>
		<link>http://blog.calabrix.com/?p=125</link>
		<comments>http://blog.calabrix.com/?p=125#comments</comments>
		<pubDate>Sun, 14 Mar 2010 22:19:14 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Saving Money]]></category>
		<category><![CDATA[Small Business]]></category>

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		<description><![CDATA[In a down economy, one of the first areas of the budget to be cut is marketing, and one of the last departments to be increased when times get better is marketing. Part of the reason is that there is no real way to correlate the funds spent on marketing to sales. Furthermore, marketing is [...]]]></description>
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		<title>Surviving Tough Economic Times Part V: Don’t choose the cheap option; choose the right option.</title>
		<link>http://blog.calabrix.com/?p=118</link>
		<comments>http://blog.calabrix.com/?p=118#comments</comments>
		<pubDate>Sat, 20 Feb 2010 22:50:34 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
				<category><![CDATA[Saving Money]]></category>
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		<description><![CDATA[Since the economic down turn, we have encountered more prospective customers that are either looking for the cheapest way to start a business or business owners that want the cheapest approach to problems they are having. Now, there is nothing wrong with seeking the best price on products or services you are buying. However, more [...]]]></description>
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		<title>Surviving Tough Economic Times Part III</title>
		<link>http://blog.calabrix.com/?p=109</link>
		<comments>http://blog.calabrix.com/?p=109#comments</comments>
		<pubDate>Tue, 29 Dec 2009 04:31:53 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
				<category><![CDATA[Saving Money]]></category>

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		<description><![CDATA[In tough economic times, tough decisions must be made. Probably the toughest decision for most entrepreneurs and managers is related to personnel, their employment, and their compensation. Because this is the time of year when most bonuses are paid and employee evaluations are done, it seemed like the appropriate time to broach this topic. If [...]]]></description>
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		<title>Surviving Tough Economic Times Part II</title>
		<link>http://blog.calabrix.com/?p=103</link>
		<comments>http://blog.calabrix.com/?p=103#comments</comments>
		<pubDate>Sat, 14 Nov 2009 21:47:10 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
				<category><![CDATA[Saving Money]]></category>
		<category><![CDATA[Small Business]]></category>

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		<description><![CDATA[The economic recession has caused many businesses to go out of business leaving tons of space available. This means this is one of the best times to find really cheap office and retail space. Despite the cheaper space, what if you still need to cut your rental budget? Well there are options.

Decrease your space and [...]]]></description>
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		<title>Surviving Tough Economic Times</title>
		<link>http://blog.calabrix.com/?p=97</link>
		<comments>http://blog.calabrix.com/?p=97#comments</comments>
		<pubDate>Fri, 09 Oct 2009 22:43:10 +0000</pubDate>
		<dc:creator>Clyde A. Lettsome, PhD, PE</dc:creator>
				<category><![CDATA[Saving Money]]></category>
		<category><![CDATA[Small Business]]></category>

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		<description><![CDATA[Let’s face it, the economic recession has been deeper and lasted longer than anyone probably anticipated. Unfortunately, this has made it necessary for many small business owners to make some really tough decisions including:  laying off employees, reducing services, reducing office space, or even going out of business. If you are one of many entrepreneurs [...]]]></description>
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